Custom Printed Display Boxes for UK Retail

What makes a counter display work?

Counter space is the most fought over ground in any shop. A counter display box has to be narrow enough that the shop owner agrees to keep it by the till, tall enough that the header is read by someone standing in the queue, and shallow enough that the last few packs are still within reach. We start with your product and the counter it is heading for, then design the tray around both.

Most of our counter display boxes UK brands order are E flute corrugated with a fold back lid that turns into the header card. The box travels closed, the shop opens it in seconds, and nothing needs taping. A low front lip carries your name or the price point, so the product stays the hero.

Why does shelf ready packaging save time?

Shelf ready packaging is one case doing two jobs. It protects the stock on the way to the shop and then becomes the tray on the shelf once the perforated front is torn away. Store staff replenish a whole case at once instead of facing up single packs, and your branding is on the front edge where a shopper's eyes land.

Retailers often have rules about case sizes, perforation and how the tray must open. Send whatever guidance your buyer has given you and we build the dieline to it, with your print running across the panels that stay visible on the shelf.

When is a floor unit or dump bin worth it?

Floor displays cost more space and more board, so they suit moments when you want to be noticed: a launch, a gifting range, a promotion agreed with a store, or a bulky product that will not fit on a counter. A shelved floor unit gives you a printed header at eye level and three or four shelves of stock below it.

A dump bin is simpler. It is a deep open bin for loose items that shoppers rummage through, like sweets, dog chews or small toys. Both are made from B flute so they keep their shape while being restocked, and both ship flat to keep delivery sensible.

How do you print a display that reads from a distance?

People look at a display from one to three metres away, often while doing something else. We suggest one strong message on the header, your logo large enough to be read at that distance, and the product photo or name on the front lip. Fine print belongs on the pack itself.

We print full colour on the outside and, when it helps, on the inside walls too, because the inside of an open display is visible from above. Matt or gloss lamination protects the print from handling; spot UV or foil can lift a logo on the header without changing the rest of the artwork.

Can a display be made for one product only?

Yes, and most of ours are. A display box for lip balm is a different shape from one for jam jars or greetings cards. We work from the size of one item and the number you want on show, add dividers or a die cut insert if the products need holding in rows, and set the header height to suit.

What do we need from you to price a display?

Three things get you an accurate price quickly: the size of one product in mm, how many items the display should hold, and the quantity of displays. Add the board and finish if you know them; if not, we suggest them. Artwork can follow later, since the proof stage is where it is placed on the dieline.

Use the quick quote at the top of the page, the long form below, or place your logo on a display photo first. We reply by email within one working day.