Counter Displays

Why does the counter matter so much?

The counter is where shoppers stop. They queue, they wait for change, they look around. Anything within reach at that moment has a chance that no shelf product gets, which is why counter space is so fiercely guarded by shop owners and so valuable to brands.

A counter display has to earn that space. It needs a small footprint, a tidy look that lasts until the last pack sells, and a header that tells people what it is in a glance.

Shop owners also notice which displays look after themselves. A display that keeps its shape, stays upright and refills easily is the one they keep; the one that sags and spills is moved under the counter within a week.

Which counter display should I choose?

Each style suits a different kind of product and a different route to the shop. This table is a quick way to narrow it down before you open the product pages.

How do counter displays differ from each other?

A counter display box with a header is the general purpose choice. A tray adds die cut slots so round products stand in rows. A pop up ships flat and opens in seconds. A lidded display travels full and closed and becomes a display when opened. A window box protects the product while showing it.

• Choose by product shape first: flat packs, round items or gifts.
• Then by route: posted to shops, delivered full, or handed over by a rep.
• Then by space: how much counter the shop will give you.

What sizes do counter displays come in?

There is no stock size. Every counter display we make is drawn around one of your products, then multiplied by the number you want on show. Most end up somewhere between the size of a shoebox and a small toaster, because that is roughly how much space a shop will give beside the till. The proof shows the exact outer size so you can check it against the counter.

If the same display will go to many different shops, design for the smallest counter you expect. A slightly smaller display that every shop can keep beats a larger one that half of them refuse.

How do you get a counter display right?

The more of these you can answer, the faster and more accurate the first price will be.

1. Measure one product in mm.
2. Decide how many should be on show and in how many rows.
3. Ask the shop how much counter space you can have.
4. Pick the style that suits the product and the route to the shop.
5. Send it all with your artwork, or ask us to place your logo for the proof.

Board and print for counter displays

Most counter displays are E flute corrugated, which is light, stiff and prints sharply. White card suits very small, light displays; kraft card suits natural looking brands printed in one or two colours. B flute is used when the display carries glass.

Printing inside as well as outside is worth it on counter displays, because people look down into an open tray. Matt lamination keeps glare down; gloss makes colours bright and wipes clean.

What does a counter display cost?

Every style starts from £0.25 a box. The final price depends on size, board, print, finish and quantity, and we email it within one working day. Minimums are low and quoted per job, so a small first run for a handful of shops is normal.

After you approve the free proof, production takes 5 to 7 working days and tracked delivery to the UK mainland is free.

Can I try my logo on a counter display?

Yes. The Design Your Display Box section below lets you choose a real display photo, upload your logo and move it into place. Send it with your sizes and we come back with a price and a free proof drawn to your product.