Display Boxes by Product

Why start with the product?

A display for lip balms and a display for jam jars have almost nothing in common. One holds tiny sticks that tip over; the other carries heavy glass that needs a strong base. Starting with the product type means the display is built for the real job: the right slots, the right tiers, the right board and the right print.

If your product is not listed here, the same thinking applies. Send us one and we design around it.

It also changes what the print should say. A sweet display sells on colour and flavour, a cosmetic display on shade and finish, a candle display on scent, and a food display on appetite. The product type tells us where to put the words and the pictures.

What does each product type need?

How do sweet displays differ?

Confectionery sells fast and on impulse, so the display is low, bright and easy to reach into. Sweet display boxes are cut to the wrapper, with dividers for flavours and gloss lamination that keeps colours bright under shop lights.

Many confectionery brands order displays sized to exactly one outer case, so the shop fills the display from a single case and knows when to reorder.

What makes cosmetic and lip balm displays different?

Beauty products come in mixed shapes and are often sold with testers. Cosmetic displays use compartments and tiers so a palette, a serum and a lipstick can sit side by side. Lip balm displays are smaller still, with stepped rows or slots so each stick stands up and every flavour is visible.

• Compartments sized to each product
• Tester rows that can be replaced
• Print matched to your packaging finish

Salons and pharmacies are the usual homes for these displays, and both have small counters. A compact footprint that uses height rather than width is almost always the better design.

How are candle displays built?

Candles are heavy, fragile and often bought as gifts. Individual boxes with windows show the wax and vessel, collar inserts stop jars moving, and rigid board gives gift sets a solid feel. Counter trays hold testers so shoppers can smell before they buy.

Burn and safety details are often expected on candle packaging, so leave space for them on the box. Gift buyers also like a short scent description on the front.

Tins and wax melts are lighter and suit simple card boxes or slotted trays.

What do food displays need?

Food counters are crowded and wiped often. Food displays are compact, hold packs upright in lanes and use finishes that clean easily. Jars need stronger boards and stepped tiers so every label shows.

Displays never touch the food itself; they hold packs, bars and jars that are already sealed. That keeps the display simple and lets you use any print and finish you like.

How do I brief a display for my product?

We reply with a price within one working day. Every style starts from £0.25 a box, with low minimums quoted per job.

1. Send one product, or its size in mm with lid or cap on.
2. Tell us how many should be on show and any flavours or shades.
3. Say where it will sell: till, shelf, salon desk or café counter.
4. Send artwork, or ask for your logo to be placed on the proof.

If you sell through a wholesaler, ask how they deliver to shops. A display that fits their standard cartons is easier for them to send out with your stock.

Can one design work across several products?

Yes. Many brands use one artwork style across a sweet tray, a lip balm display and a gift box, changing only the shape. Keeping a single look across displays makes a small brand look established in every shop it reaches. After proof approval, production takes 5 to 7 working days, and tracked UK mainland delivery is free.