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The Display Boxes Get a Quote

Boards and Print for Display Boxes

The board decides how a display stands up and how sharp it prints. Here is what we use, what each one suits, and the finishes that go on top.

Boards Compared

A quick guide. We confirm the board for your display on the quote.

BoardWhat it isGood forPrint
E flute corrugatedThin, fine fluted board with a smooth faceCounter displays, shelf ready trays, pop up boxesSharp full colour, inside and outside
B flute corrugatedThicker fluted board that resists crushingFloor units, dump bins, displays for jars and bottlesFull colour on a printed liner
White cardSmooth folding card with a white faceSmall counter boxes, hanging cards, insertsThe brightest colour and finest detail
Kraft cardUnbleached brown cardNatural looking counter boxes and header cardsOne or two colours, or full colour with white underneath
Rigid boardThick board wrapped in printed paperLidded gift displays, candles, cosmeticsFull colour wrap, foil and spot UV

How do you choose between E flute and B flute?

Think about the load and the handling. E flute is about the thickness of a coin and gives a crisp fold and a smooth surface for print, which is why most counter displays use it. B flute is noticeably thicker and keeps its shape under weight, so it is the board for floor units, deep bins and displays carrying glass.

  • Light packs, sachets, bars and cosmetics: E flute or white card
  • Jars, bottles and tins: B flute or a doubled E flute base
  • Displays that stand on the floor: B flute throughout
  • Lidded gift displays: rigid board

What does full colour inside and outside mean?

We print the outer face of the board and, when you ask, the inner face too. On an open display the inside walls and the tray floor are visible, so printing them in a brand colour or a pattern finishes the job. On shelf ready packaging the inside print shows once the front is torn away.

Which finish should I add?

Matt lamination gives a soft, low glare surface and hides fingerprints. Gloss lamination makes colours richer and wipes clean. Spot UV adds a raised clear gloss to selected areas such as a logo. Foil adds metallic gold, silver or a colour to names and borders. Finishes can be combined, for example matt with spot UV on the logo.

  1. Choose the board for the weight and placement.
  2. Choose print outside only, or inside and outside.
  3. Add lamination to protect the print.
  4. Add spot UV or foil only where it draws the eye.

How should artwork be supplied?

Vector files (AI, EPS, SVG or PDF with outlined text) give the cleanest result. Photos should be high resolution. We send a dieline with the proof so you can see the panels, folds and bleed, and our designers can place your artwork for you if you prefer.

Board and Print Questions

More answers in Help

Which board is strongest for a floor display?

B flute corrugated. It keeps its shape under weight and handling, which floor units and bins need.

Can kraft card be printed in full colour?

Yes, but colours look darker on brown card. For bright colours we print a white layer first or suggest white card instead.

Is E flute strong enough for a counter display?

For most counter products it is. If the display carries glass jars or bottles, we add a stronger base or move to B flute.

What is spot UV?

A clear gloss coating printed only on chosen areas, such as a logo, so they catch the light against a matt background.

Can I have foil on a corrugated display?

Yes. Foil works on laminated E flute and on card. We show where it sits on the proof.

Does lamination keep a display safe from spills?

No. It protects the print from scuffs and fingerprints, but the display should still be kept dry.

Can different parts of a display use different boards?

Yes. A display might use E flute for the tray, card for the header and card for the insert. We list each part on the quote.

Do you print the inside of shelf ready trays?

We can. It shows once the front panel is torn off, so many brands print a colour or a simple pattern there.

Will colours match my packaging?

Send your colour references and a sample pack if you can. The proof is where colours are agreed before printing.

Where does rigid board make sense?

Lidded gift displays and presentation boxes for candles, cosmetics and gifts, where a solid feel matters more than weight.

Free design proof with every order. Nothing is printed until you approve it.